|
週次 |
日期 |
單元主題 |
|
第1週 |
9/11 |
Introduction & Topic 1: A perspective on consumer behavior |
|
第2週 |
9/18 |
Affect and Cognition: Introduction (Ch.3); Consumers’ Product Knowledge and Involvement (Ch.4)
|
|
第3週 |
9/25 |
Affect and Cognition: Attention and Comprehension (Ch.5), Attitudes and Intentions (Ch.6)
|
|
第4週 |
10/02 |
Consumer's Decision Making (Chapter 7); Introduction to Behavior (Chapter 8) |
|
第5週 |
10/09 |
Conditioning and Learning Process (Ch.9); Influencing Consumer Behavior (Ch.10) |
|
第6週 |
10/16 |
Midterm Exam |
|
第7週 |
10/23 |
The Environment (Ch. 11-14) |
|
第8週 |
10/30 |
The Environment (continued) |
|
第9週 |
11/06 |
Market Segmentation and Product Positioning (Ch. 15) |
|
第10週 |
11/13 |
Consumer Behavior and Product Strategy (Ch. 16) |
|
第11週 |
11/20 |
Consumer Behavior and Promotion Strategy (Ch. 17) |
|
第12週 |
11/27 |
Video Watch (No classroom meeting): Future Consumers |
|
第13週 |
12/04 |
Consumer Behavior and Price Strategy (Ch. 18) |
|
第14週 |
12/11 |
Consumer Behavior, Electronic Commerce and Channel Strategy (Ch. 19) |
|
第15週 |
12/18 |
Presentations 1 |
|
第16週 |
12/25 |
Presentations 2 |
|
第17週 |
1/01 |
New Year Holiday (No Class); Preparation for Final |